Hacker: Don't tell me about the press. I know exactly who reads the papers
The Daily Mirror is read by people who think they run the country;
The Guardian is read by people who think they ought to run the country;
The Times is read by the people who actually do run the country;
The Daily Mail is read by the wives of the people who run the country;
The Financial Times is read by people who own the country;
The Morning Star is read by people who think the country ought to be run by another country;
And The Daily Telegraph is read by people who think it is.
Sir Humphrey: Prime Minister, what about the people who read The Sun?
Bernard: Sun readers don't care who runs the country, as long as she's got big tits.

[Yes Prime Minister, Season 2, Episode 4, A Conflict of Interest]